If you haven’t yet recognized the importance of online marketing, think of your company website as a business card that quickly identifies who you are and what you offer.
Whereas traditional business cards only provide a limited view of your company to a small audience, your company website makes detailed information available to a virtually limitless audience 24 hours a day, every day.
In the past, truly effective advertising required substantial budgets that many small and medium sized businesses couldn’t afford.
The Internet has changed that to an extent. Smaller enterprises can now compete with bigger industry players, giving them equal access to consumers.