Tired of old school marketing, beating down doors, cold calling and endless networking, only to generate a few sales ? Then it is time to stop chasing new business and start attracting new prospects. This is what content marketing is about… creating content that attracts and converts.
Free well designed eBooks are great for gaining popularity on your website. They are easy to share, can be read on multiple devices and are easy to create.
How to Guides
Tutorials are a resource that gets attention again and again. Step by step teaching, is a great way to educate customers and get they talking about you.
Quality and not quantity is the key here. Regular useful blog posts, help drive regular traffic to your website and therefore regular queries.
A short automated email course is another great way to educate customers about your business creating the need and the solution by prompting gently.
Creating solid content builds trust with your prospective and current customers, bring business to you in the most highest converting way… “word of mouth”.
Bring customers to you
Content marketing is a great way to bring customers to you, rather than you trying to sell to the customer. Customers refer and buy from those they know, like and trust.
eBook design – custom covers and layout.
Infographs – visual representations of information, data or knowledge in a graphical way .
Blog posts – Layout and optimisation
Dripped content – mini email courses
Private communities – membership or password protected areas.
Skype sessions – Evaluation and strategy sessions.
In-house sessions – strategy and content marketing workshops.